Build Your Wedding Business Most businesses fail because the business owners did not realize that operating a successful business usually requires more time and more financial resources than was originally projected. The books and seminars that you find listed in this section will help you to sustain a powerful and productive business bearing. Like a wedding buffet of fine foods, here you can indulge yourself in positive and nurturing business ideas that will provide a tremendous amount of motivation and lead you to fulfillment as your company unfolds before you into a thriving business. Social Media Marketing, by Li Evans Book Description Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers --and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms! Book Reviews: Dana Larson writes, "I typically read information about social media marketing online, but this book is a must-read for any social media marketer, anyone interested in social media marketing or even the casual social media user who is looking to spark some more interest. Li Evans is a super genius in the realm of social media marketing, and she passes along her knowledge to the rest of us flawlessly and generously in this book. Giving overviews, details and real-life examples of social media successes and failures, "Social Media Marketing" is sure to spark creativity and inspiration for all marketers." "I have read a lot of books and write extensively on the subject and this book is excellent. When I first picked it up I opened the book to a chapter called "Interns make coffee not social media strategy and immediately thought that the authors comments were spot on. If you only buy one book to bone up on why social media is important this is the one. It's so good that I am going to feature it on my website ([...]). I highly recommend this book it's a great read." by RA Meyer “Whether you have a large or small business, this is the one book that you must have if you're thinking about doing anything with Social Media. If you're not thinking about it, then you'd better pick it up as well, because your competition sure as heck will. Liana Evans is a well known speaker who practices what she says, and has very eloquently written a book that anyone can use as their guide to the world of Social Media. The real world examples within the book highlight her points perfectly. The chapters are laid out in bite size format so you're able to digest several concepts at a sitting, and you'll find yourself reading and re-reading this book over time." Review by Simon Heseltine Forbes Best Business Mistakes, by Bob Sellers Book Description Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before. Book Reviews: "He's the Sellers and I'm the buyer! A great amalgamation of stories and anecdotes, the crashes and the burns and phoenixes from the ashes all honchoed together seamlessly by our friend Bob." —Dennis Miller, comedian "This book is for anyone who's ever wanted to know the real secret of success in business—screwing up and making the most of it. As Bob Sellers proves, everyone makes mistakes, but only the truly successful bounce back bigger and better." —Jonathan Wald, former SVP CNBC;Adjunct Professor, Columbia University Graduate School of Business "Forbes Best Business Mistakes is fascinating, inspiring, insightful, and instructive. For anyone who has ever fretted that making a mistake or two in business is always regrettable or potentially career-ending, it is an eye-opener. By talking to the top minds in American business today, Bob Sellers shows how one can take lemons and turn them into champagne. It is a must-read." —Tony Perkins, anchor, Fox 5 News,Washington, D.C.; formerly of ABC's Good Morning America